Commercial Photography

Bogie Finds the Perfect Napkin!

The client saw a few grainy brown tinted photos in my portfolio and asked if I could achieve a similar effect in color.  He told me about a multi-image show that he was working on that introduced a new product line to the Scott paper sales staff.

The idea was that Humphrey Bogart went into a seedy diner looking for a kidnap victim and instead fell in love with the waitress and also discovered the perfect new Scott Paper Napkin.

We found a local diner that served breakfast and lunch only. We rented the entire place for the afternoon and evening. There was almost no need to dress the set; even the calendar on the wall looked like it was from the forties. The actors/models came from a local theater group and they were having a blast mugging for the camera. The costuming came from a theatrical costume rental agency.

We use a grainy film, warming and diffusion filter to give the soft tinted look to the pictures.  These days much of this could have easily been done using PhotoShop.